La République socialiste du Viêt Nam est un pays d’Asie du Sud-Est situé à l’extrême est de la péninsule indochinoise. D’une superficie de 331 690 km², le pays compte 87,5 millions d’habitants (données 2006). Pour les brasseurs internationaux, le pays est une friche à conquérir malgré la présence de plus de 320 producteurs, dont un grand nombre de microbrasseries. La consommation per capita est encore faible: entre 15 et 18 litres par an selon les sources, qui évoluera à la hausse au cours des prochaines années. Les experts annoncent 25 litres à l’horizon 2010. Un marché émergeant qui, le jour où le régime en place tombera, permettra de faire quelques bonnes affaires. A condition d’être dans la place dès maintenant et avec les moyens et les relations qu’il faut pour affronter la corruption endémique qui règne dans les diverses administrations du pays… Outre la barrière de la langue, trouver des informations fiables sur le Viêt Nam relève de la gageure, tant la censure est forte. Pour constituer ce dossier, nous avons utilisé un rapport établi par Carlsberg en novembre 2006, le Barth Report de 2007 et différentes ressources trouvées sur internet. Aussi soyez indulgents si vous constatez des lacunes ou des erreurs et au besoin, n’hésitez pas à nous les signaler.

Le marché national

Produit national brut*: 51,6 milliards USD
Production de bière*: 18 millions hl
Consommation per capita*: 15 L
Numéro 1 : Saïgon breweries (Sabeco)
Numéro 2 : Hanoï breweries (Habeco)

source Barth Report

Circuits de diffusion

Commerce de proximité: 93% Supermarchés: 7% Enseignes internationales: Metro (5 magasins) Big C (3 magasins) source Carlsberg

Au premier trimestre 2007, le Viêt Nam a produit 3 490 000 hl de bière, en hausse de 8,1% par rapport à la même période de l’année précédente. Les brasseries d’état occupent 59,3% du marché; les brasseries à capitaux étrangers contrôlent 29,3% tandis que les petites entreprises locales desservent 11,4% du marché national.

Sur le terrain…

Sur le terrain, d’autres réalités expliquent la faiblesse de certains chiffres, alors que la superficie et la population du Vietnam rapprochent ce pays de l’Allemagne ou de l’Italie. Le Vietnam fait partie de la Coopération économique Asie Pacifique (APEC) ainsi que de l’Organisation Mondiale du Commerce (OMC) depuis le 11 janvier 2007. 20% des ressources de l’Etat, et les plus importantes, proviennent du pétrole. De manière générale, le pays souffre encore fortement des effets de la guerre qui a ravagée la région entre 1962 et 1975. – Premier obstable au développement: 75 langues sont utilisés au Viêt Nam. – En dehors des sites et des itinéraires touristiques, les bombes non explosées et les mines présentent des risques sérieux à ne pas négliger.*

– Les difficultés économiques que traversent les régions rurales ont déclenché un important mouvement de migration vers les deux plus grandes villes du pays, Hanoi et Ho Chi Minh-Ville, et provoqué une recrudescence de la petite criminalité. Des actes de piraterie sont régulièrement cités sur les côtes et les hommes d’affaires sont souvent la cible d’escroqueries en tous genres.* – Les risques d’accidents de la route sont élevés au Vietnam (mauvais état des routes, infractions au code de la route, animaux errants, etc.). Deux-roues motorisés ou non sont les moyens de déplacements les plus utilisés. De manière générale, les déplacements interurbains de nuit sont fortement déconseillés.* – Le seul parti autorisé est le parti communiste vietnamien et toute forme d’activité politique est prohibée. De même, il est interdit de photographier des installations militaires et des constructions publiques (aéroports, ponts …). La justice est sévère et applique des peines allant de la détention extrêmement précaire jusqu’à la perpétuité, voire la peine de mort.* – Les régions côtières et le delta du Mékong sont chaque année submergés par des inondations et balayés par des cyclones entre juillet et novembre*. *source: Département fédéral des affaires étrangères suisse Cette liste non exhaustive donne un léger aperçu de ce qui attend l’investisseur étranger. Quant aux locaux, c’est la débrouille qui les sauve la plupart du temps, y compris quand il s’agit de livrer de la bière… Faire des hectos dans ces conditions relève de l’héroïsme !

D’autres dates et faits marquants

1875: le pays Viêt est sous protectorat français. C’est aussi l’année de création des Brasseries et Glacières de l’Indochine, à Cholon (aujourd’ui Saïgon) qui feront partie bien plus tard de l’Union de Brasseries et explique d’une certaine façon l’existence de la marque vietnamienne 333, copie conforme de la 33 Export française, appartenant elle à la Française de Brasseries et par conséquent à Heineken France. Ouf ! La société quitte le pays en 1975. On la retrouve quelques temps après sous le nom de Brasseries et Glacières internationales. Le groupe familial Pierre Castel la rachètera en 1990. 1945: Ho Chi Minh proclame l’indépendance du Vietnam le 2 septembre. 1954: la France quitte définitivement la zone après la défaite de Dien bien Phu qui marque la fin de la première guerre du Vietnam. 1959: début de la Guerre du Vietnam 1975: fin de la guerre. 1985: tout le monde s’accorde à dire que « la situation économique du Viêt Nam s’améliore ». 1992: le premier brasseur étranger à s’installer au Vietnam après la guerre est Heineken (avec l’aide amicale des anciens de BGI ?). Le pays compte alors 2 brasseries d’état (Hanoï et Saïgon) quand arrive APB (joint-venture entre Heineken et le groupe singapourien Frazer & Neaves). Le groupe investira 42,5 millions USD dans une brasserie à Ho Chi Minh Ville pour y produire de la Tiger brassée jusque-là à Singapour.. 1993: Carlsberg crée une joint-venure avec la brasserie Viet Ha Brewery contrôlée par le comité du peuple de Hanoï. L’affaire devient la société South East Asia Brewery dont Carlsberg détient 60% du capital. 1994: Carlsberg crée une seconde joint-venture avec la brasserie de Huey et prend 50% des parts. 1997: l’ausralien Foster’s arrive à son tour via APB. Le brasseur installe son siège local à Ho Chi Minh Ville et prend le contrôle de 2 brasseries à Tiem Giang et Da Nang. Il y produira les marques Foster’s Lager, Song Han, Biere Larue Export, BGI Beer, Flag, mais aussi Orangina, SubZero, Youki et Vimto. Novembre 2001: l’état annonce son intention de privatiser 20% de ses brasseries. 2003: Sabeco (Saïgon breweries company) est transformée pour moitié en société holding qui couvre 4 autres entreprises d’état : Binh Tay Distillery, Chuong Duong Beverage Company, Phu Tho Glass et Sai Gon Trading and Service Beer-Alcohol-Beverage Company. Sabeco détient aussi des parts dans 7 joint-ventures avec des partenaires locaux et étrangers. Printemps 2007: Carlsberg entre dans le capital de la brasserie de Halong à hauteur de 30%. Décembre 2007: Carlsberg signe un accord de coopération avec la brasserie d’état Hanoi Brewery Corporation (Habeco). Accord qui donne accès à Carlsberg aux 80% de PdM de Habeco dans le nord du pays, mais aussi à la prévalence sur le rachat d’actions dès que la brasserie sera entièrement privatisée. Décembre 2007: S&N annonce à son tour l’intention d’investir 75 millions USD dans une brasserie à Ho Chi Minh Ville.

Rejoindre la conversation

153 commentaires

  1. Ping : tadalafil 20 mg
  2. Ping : Levaquin
  3. Thanks for any other informative website. The place else could I
    am getting that kind of info written in such a perfect method?
    I have a mission that I am simply now operating on, and I have been on the glance out for such information.

  4. Hello! Quick question that’s completely off topic. Do you know how to make your site mobile friendly?
    My weblog looks weird when browsing from my apple iphone.
    I’m trying to find a theme or plugin that might be
    able to correct this issue. If you have any recommendations, please share.
    With thanks!

  5. Oh my goodness! Incredible article dude! Many thanks, However I am encountering difficulties
    with your RSS. I don’t understand the reason why I
    can’t join it. Is there anybody else having the same RSS
    problems? Anybody who knows the solution can you kindly respond?
    Thanx!!

  6. Greate post. Keep writing such kind of info on your blog. Im really impressed by it.

    Hey there, You’ve done a fantastic job. I will definitely digg it
    and in my opinion suggest to my friends. I’m confident they will
    be benefited from this website.

  7. Ping : rrnuitkd
  8. Ping : cialis cost
  9. Ping : viagra
  10. Ping : viagra
  11. Hi! I realize this is sort of off-topic but I had to ask.
    Does managing a well-established website such as yours take a lot of work?
    I’m completely new to running a blog however I do write in my diary on a daily basis.
    I’d like to start a blog so I will be able to share my personal experience and feelings online.
    Please let me know if you have any kind of suggestions or tips for brand new aspiring bloggers.
    Appreciate it!

  12. Ping : tri amoxicillin
  13. Do you have a spam problem on this site; I also am a blogger,
    and I was wondering your situation; many of us have developed some nice practices and we are looking
    to trade techniques with others, be sure to shoot me an e-mail
    if interested. ps4 games allenferguson ps4 games

  14. I seriously love your site.. Great colors & theme.
    Did you build this amazing site yourself? Please reply back as I’m planning to create my very own site and would like to learn where you got this from or exactly what the theme is
    named. Cheers! games ps4 allenferguson games ps4

  15. Heya! I know this is sort of off-topic however I needed to ask.

    Does building a well-established website like yours
    require a lot of work? I’m brand new to operating a blog however I do
    write in my journal every day. I’d like to start a blog
    so I will be able to share my own experience and views online.
    Please let me know if you have any ideas or tips for new aspiring bloggers.
    Thankyou!

  16. Ping : whats clomid
  17. We are a group of volunteers and opening a new scheme in our community.
    Your web site offered us with valuable info to work on. You’ve done
    an impressive job and our entire community will be thankful to you.

  18. Whats up are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and set up my own.
    Do you require any html coding expertise to make your own blog?
    Any help would be really appreciated!

  19. I am extremely impressed together with your writing abilities as
    smartly as with the structure for your weblog.
    Is that this a paid topic or did you modify it yourself?

    Either way keep up the nice high quality writing, it is uncommon to see a great weblog like this one today..

  20. I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you?
    Plz respond as I’m looking to design my own blog and would like to know
    where u got this from. thanks a lot

  21. Ping : paxil pill
  22. Ping : plaquenil com
  23. Hi I am so grateful I found your weblog, I really found you by error, while I was researching on Bing for something else, Regardless I am here now and would just like to say thanks for a tremendous post and a all round enjoyable blog (I also love the theme/design), I don’t have time to go through it all at the moment but I
    have book-marked it and also added in your RSS feeds,
    so when I have time I will be back to read much more, Please do keep
    up the superb job. asmr 0mniartist

  24. Instagram takipçi hizmetlerinden yararlanabilmek amacıyla ilk olarak
    istenilen hizmetin tercihinin yapılması gerekmektedir.

    Sonra ise shopier ekranında sadece kullanıcı adınız
    ve 3d ödeme yöntemi ile ödeme yapmanız gerekmektedir.

    Burada doğru bulguların girildiğinden emin olunması, hizmet yönünden problem yaşamamak amacıyla önemlidir.

    Her yaştaki isteyen herkes Takipçi satın al işlemi takip2018 den yapabilirler.

    .

  25. Ucuz Takipçi Alarak Fenomen Olabilirsin

    Instagram da artık basit bir halde fenomen olabilirsiniz.
    Takipçilerinizi hızlı ve etken bir şekilde arttırmak istiyor musunuz?
    hemen bu siteye giriş yaparak tüm takipçi hizmetlerinden hızlı bir şekilde faydalanabilirsiniz.
    Sizlere en kaliteli takipçi sistemlerini sunarak, kısa vakit arasında istediğiniz kadar takipçi gönderimi yapıyor.
    Sitede yer alan ucuz takipçi satın al
    hizmetinden faydalanarak arzu ettiğiniz kadar takipçiye ulaşabilirsiniz.

    Bu site sizden aslabir şekilde hesap şifresi istemiyor.
    sadece kullanıcı isminiz ehil oluyor. uzun zamandır bu mevzuda
    hizmet veren bir site olarak, sizlere en kaliteli ve güvenilir takipçi hizmetlerini
    sunuyor. Siteye tek tıkla giriş yaparak arzu ettiğiniz kadar takipçiyi hesabınıza gönderebilirsiniz.
    Tamamen rahat yöntemlerle dilediğiniz kadar takipçiye ulaşabiliyorsunuz.

  26. I love your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire
    someone to do it for you? Plz answer back as I’m looking to design my own blog and
    would like to know where u got this from. many thanks

  27. I was wondering if you ever considered changing the layout of your website?
    Its very well written; I love what youve got
    to say. But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or two pictures.

    Maybe you could space it out better?

  28. Instagram takipçi hizmetlerinden yararlanabilmek amacıyla ilk olarak istenilen hizmetin tercihinin yapılması gerekmektedir.

    Sonra ise shopier ekranında sadece kullanıcı adınız ve 3d
    ödeme yöntemi ile ödeme yapmanız gerekmektedir.

    Burada doğru bulguların girildiğinden emin olunması, hizmet yönünden problem yaşamamak amacıyla önemlidir.

    Her yaştaki isteyen herkes Takipçi satın al işlemi takip2018 den yapabilirler.

  29. Güvenilir Takipçi Satın Alınabilir Site
    en iyi siteden takipçi al seçenekleri bireylerin beklentilerine göre çok çok detaylı olabilmektedir.

    Herkesin Instagrama hesabında değişik bir gaye ve beklentiyle takipçi miktarını çoğaltmak
    istemesi söz konusudur.
    Bunların hepsine hitap edebilecek hizmetlerin sunulması ile birlikte en iyi
    Takipçi Satın Al sitesinden takipçi almaktır.

    Site üzerinden 1.000, 2.000 bu rakamların fazlası yada azı dilediğiniz kadar en iyi siteden takipçi alabilirsiniz

  30. Oh my goodness! Incredible article dude! Thank you, However I
    am having issues with your RSS. I don’t understand the reason why I can’t subscribe to it.
    Is there anyone else having identical RSS issues? Anyone who knows the solution can you kindly respond?
    Thanks!!

  31. I’ve been surfing online more than 3 hours today, yet I never found
    any interesting article like yours. It’s pretty worth enough for me.
    Personally, if all webmasters and bloggers made good content
    as you did, the web will be a lot more useful than ever
    before.

  32. Instagram’da bir hesabın takipçi sayısı, o hesabın prestiji açısından çok
    önemlidir. Bundan dolayı, hesabını büyütmek isteyenler, öncelikle takipçi satın almaktadır.
    Fazla takipçi sayısı olan hesaplar, daha fazla dikkat
    çeker ve daha fazla kişiye ulaşırlar.
    Firma, müşterilerin farklı taleplerine cevap verebilmek adına
    farklı takipçi paketleriyle hizmet vermektedir.
    kaliteli takipçi satın al kelimesinde en iyi web sitesi!

    .

  33. Hey I am so grateful I found your webpage, I really found you by accident,
    while I was searching on Digg for something else,
    Regardless I am here now and would just like to
    say thank you for a tremendous post and a all round exciting blog (I also love the theme/design), I don’t
    have time to go through it all at the moment but I have
    bookmarked it and also included your RSS feeds, so when I have time I will be back
    to read a great deal more, Please do keep up the fantastic work.

  34. Thanks for your marvelous posting! I certainly enjoyed reading
    it, you might be a great author. I will ensure that I bookmark your
    blog and will come back later on. I want to encourage you to definitely continue your great work,
    have a nice evening!

  35. Howdy, There’s no doubt that your web site may be
    having internet browser compatibility problems.

    When I look at your site in Safari, it looks fine but when opening
    in Internet Explorer, it has some overlapping issues.
    I just wanted to give you a quick heads up!
    Aside from that, great website!

  36. Hello! I just wanted to ask if you ever have any problems with hackers?

    My last blog (wordpress) was hacked and I ended up losing
    a few months of hard work due to no back
    up. Do you have any solutions to stop hackers?

  37. Have you ever considered creating an ebook or guest authoring
    on other blogs? I have a blog based upon on the same ideas you discuss and would love to have you share some stories/information. I
    know my readers would value your work. If you are even remotely interested, feel free to send me an e-mail.

  38. First off I want to say wonderful blog! I had a quick question that I’d like to ask if you do not mind.
    I was curious to know how you center yourself and clear your thoughts
    before writing. I’ve had trouble clearing my mind in getting my thoughts out there.
    I do enjoy writing however it just seems like the first 10 to 15 minutes are usually lost just
    trying to figure out how to begin. Any recommendations or hints?
    Thank you! http://antiibioticsland.com/Ampicillin.htm

  39. scoliosis
    I just couldn’t leave your website before suggesting that I extremely loved the
    usual information a person supply for your
    visitors? Is gonna be again frequently to check up on new posts scoliosis

Laisser un commentaire

Répondre à http://www.pdelite.org/ Annuler la réponse

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *